Asian Paints - Adding Colours


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG053
Case Length : 13 Pages
Period : 1997-2002
Pub Date : 2003
Teaching Note :Not Available
Organization : Asian Paints Limited
Industry : Decorative Paints
Countries : India

To download Asian Paints - Adding Colours case study (Case Code: MKTG053) click on the button below, and select the case from the list of available cases:



Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts

Changing Focus

AP emphasized on technology and marketing in its drive to be one of the top five global paints companies.

It implemented Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) solutions for streamlining its processes and supply chain.

It implemented i2 Technologies SCM solution along with SAP ERP solution with an investment of Rs 290 million to simplify the processes across its operations...

New Product Launches

In the late 1990s, and early 2000s, the company launched various new products to increase its market presence and penetrate into the segments where its presence was small (Refer Table IV)...

Customer Service Solutions

Along with product launches, AP focused on distribution, as it realized that distribution and service were the keys to success in the paints industry. Right from the start, apart from the urban markets, AP also focused on small towns with population of up to 10,000, and on rural markets.

Unlike other companies, AP's field officers dealt directly with the dealers in small towns. AP also launched products such as Tractor and Utsav to cater to small towns and rural markets...

Excerpts Contd...>>

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.